MSA has built an exclusive international network of renowned academics from marketing, strategy, finance, economics, political science, and accounting. Our expertise extends to North America, Latin America, Europe and South Asia. Today, MSA is an international education and consultancy firm that provides unique insights into markets.

Market Strategy Associates was formed by Dr. Arun Sharma. Dr. Sharma is Professor of Marketing at the School of Business Administration, University of Miami. He has previously taught at the University of Illinois at Urbana-Champaign where he received his Ph.D. in marketing in 1988. Arun also has an MBA and a Bachelor of Engineering degree. Prior to joining the academic world, he worked for three years in a high-technology firm where he handled product management and sales management responsibilities.

Arun has extensive knowledge of high-technology, eCommerce, Internet and telecommunication firms through his experience in consulting, conducting seminars, and corporate management. He has specific expertise in designing and implementing corporate and customer-driven strategies in emerging markets. Arun has considerable in-depth experience and extensive publication history centers in the following primary areas:

• Industry and Paradigm Shifts
• Firm-Level Value Creation and Management
• High Technology, ecommerce, Internet and Telecommunication Strategies
• Marketing Orientation and Change Management
• Customer-Driven Value Analysis
• Salesforce Management
• Relationship Marketing
• Brand Equity Measurement and Enhancement
• Customer Segmentation and Account Level Marketing