Biographical
Sketch and Areas of Expertise
Dr.
Arun Sharma is Vice Dean of Strategic Initiatives and Professor and Chairman of
the Marketing Department at the School of Business Administration, University
of Miami. Arun has extensive knowledge of firms through his experience in
consulting, and conducting seminars. He
is a well known expert in Global Market
Trends and his expertise is in designing and implementing corporate and
customer-driven satisfaction strategies. He has consulted and conducted
seminars for companies such as Accenture, Agilent Technologies, Ambrosetti,
American Express, AT&T, Bell South, Citrix, Ericcson, Exxon, Goodyear, HP,
IBM, Lucent, MasterCard, Motorola Siemens, Sprint, Telecom Italia, Telecom
Italia Mobil, Visa International, and Western Union. He has extensive expertise
in the financial, telecommunication, healthcare, consumer goods and consulting
industries.
He has previously taught at the University of Illinois at
Urbana-Champaign where he received his Ph.D. in marketing in 1988. Arun also
has an MBA and a Bachelor of Engineering degree. Prior to joining the academic
world, he worked for three years in a high-technology firm where he handled
product management and sales management responsibilities.
Arun has considerable experience and has published extensively in the
following specific areas:
·
Industry and Paradigm Shifts
·
Global Market Strategies
·
Customer Loyalty
·
Customer Driven Value Analysis
·
Transactional versus Relational Orientation
·
Marketing Productivity and Metrics
·
Firm level Value Creation and Management
·
High-technology, ecommerce, Internet and telecommunication strategies
·
Marketing Orientation and Change Management
·
Brand Equity Measurement and Enhancement
·
Customer Segmentation and Account Level Marketing
He has published extensively and is on the review board of major
journals and has received many excellence in research and excellence in
teaching awards from the School of Business Administration at the University of
Miami.
For further information please contact:
Arun Sharma
4849 Ronda Street
Coral gables, FL 33146
Phone: 305.667.2153
FAX: 305.667.2557
Email: arun@arunsharma.com